Created with ChatGPT and a sense of irony I’ve read plenty of articles on working with ChatGPT, why it’s innocuous, marvellous, evil, and...

My Favourite Cope Reviewer If facts changed minds, marketing would be easy. We’d just list the benefits, drop in a persuasive stat, and...

There’s a lot of talk about the 3-second attention span, but great content can persuade a few people to stick around a few moments longer...

The one thing corporate communications don’t  need more of is rigid, top-down leadership messages. You know the type: perfectly worded,...