Created with ChatGPT and a sense of irony I’ve read plenty of articles on working with ChatGPT, why it’s innocuous, marvellous, evil, and...

My Favourite Cope Reviewer If facts changed minds, marketing would be easy. We’d just list the benefits, drop in a persuasive stat, and...

There’s a lot of talk about the 3-second attention span, but great content can persuade a few people to stick around a few moments longer...

The one thing corporate communications don’t  need more of is rigid, top-down leadership messages. You know the type: perfectly worded,...

Insights from the Financial Times According to the Financial Times , there’s a growing demand for C-suite executives to build an...

Use "benign violation theory" to bridge the gap between formal and friendly I recently came across a cartoon of a CEO and his PA gazing...

We’ve all been there: trapped in a quarterly update meeting where you feel the minutes and hours of your life slip by slower than the...

In the fast-moving world of mass marketing, understanding the wants and needs of your audience is crucial. No surprises there, but what’s...

The Curious Case for Continuity and Change Leveraging external creatives for communications can infuse fresh perspectives, tailor...

If the US is anything to go by (and it usually is) in South Africa, where technical innovation often pals up with criminal ingenuity, the...

Ah, the quest for thought leadership — a term so ubiquitous it risks losing its meaning, much like 'synergy' 'agility' and ‘resilience’....

A fresh approach to an old medium that’s been successful for years already. Picture the scene: William Shakespeare, the managing...

To help avoid FOMO When I think of the people that actively like and use acronyms in their everyday dialogue, I remember those guys in...

4 Great Reasons... Independent copywriters used to be a rare breed made up of ex-Creative Directors who had tired of Agency Land set and...

How I Handle Client Feedback Like a F'king Grown Up I worked on a difficult mailer this morning. It was technical, and it had to persuade...

Moving from Groupthink to Newthink* I was never a massive fan of the brainstorm. Coming from a theatrical background into a corporate...

Humblebragging — “bragging masked by a complaint or humility” — makes people like you less than straight-up self-promotion according to...

[Or as Creatives You need to be Providing Your Clients] As a business you spent the last twenty years getting used to notions of...

Image by Ello Artist, Gerardo La Porta There’s a major problem with a lot of the corporate communications around Covid-19. It’s not that...