Notes On Narrative Clarity
In High-Stakes Businesses

Post-launch blues Most rebrands fail quietly. The launch lands well and the tory feels clear. The positioning sounds spot on. Internally, teams feel excited and aligned. Externally, the organisation presents a more confident face to the market. Then everyday delivery takes over. Within months, the clarity that was there at launch begins to fragment. The strategy remains intact, but the language starts to drift. The Fade That Follows Launch As organisations move out of launch

Stop publishing perfect but pointless unedited AI comms Everyone’s using AI. Most won’t admit it. And too many are publishing it without...

By all means use AI to prompt the brief, but trust a human writer. The New Adventures of Beige Blandy Years ago, when I was more heavily...

My Favourite Cope Reviewer If facts changed minds, marketing would be easy. We’d just list the benefits, drop in a persuasive stat, and...

There’s a lot of talk about the 3-second attention span, but great content can persuade a few people to stick around a few moments longer...

In the fast-moving world of mass marketing, understanding the wants and needs of your audience is crucial. No surprises there, but what’s...

The Curious Case for Continuity and Change Leveraging external creatives for communications can infuse fresh perspectives, tailor...

Ah, the quest for thought leadership — a term so ubiquitous it risks losing its meaning, much like 'synergy' 'agility' and ‘resilience’....

Sometimes you have to create for the chorus, not the leads. My first job in South Africa was working for Themi Venturas at The Durban...

I was sitting on the floor in the bedroom of my friend, Debra Lewis at the Cheney Hall of Residence in Brookes University one fine rainy...