Diagnostic Offering:
No-fee consultation
The Decision Call is a brief conversation to decide whether fixing the story will move the needle.
This is a 20-minute call to assess whether narrative clarity is part of the commercial problem you are trying to solve.
It is practical and focused.
No pitch. No obligation.
I ask a few focussed questions to understand:
-
What pressure the business is under right now
-
What has changed recently
-
Where decisions slow down or confidence drops
-
Who needs to be involved if we move forward
If fixing the story will not materially help, I will say so.
We end the call with a logical outcome:
Yes.
No.
Not yet.
And what the sensible next step would be.
“Senior teams spend close to 40% of their time making decisions — much of it poorly used.”
When This Call is Worth Having
You may recognise one or more of these situations.
Board & Leadership
-
Board packs loop on the same unresolved story questions.
-
Strategy makes sense internally but lands poorly with non-execs.
-
Risk and value are described differently across units.
-
An M&A or growth story sounds generic once it leaves the room.
Sales & Revenue
-
RFP responses balloon just before submission.
-
Campaign language and sales conversations don't match.
-
Early-stage messaging talks value, late-stage conversations revert to features.
-
Forecast reviews collapse into repeated deck rewrites.
-
Partners explain your offer differently from the way you do.
Marketing & Brand
-
Website and sales decks describe value in different ways.
-
Visual brand is governed, language is not.
-
Case studies focus on the business rather than customer outcomes.
-
Headlines, support copy, and proof are not clearly linked.
-
There is no shared glossary. Everyone paraphrases.
Product & Go-to-Market
-
Launch stories confuse value and pricing.
-
Technical explanations lose non-technical buyers.
-
Competitive stories blur into the category.
-
One story is used for very different segments.
Regions, Regulation & Change
-
Global positioning weakens in regional execution.
-
Regional decks and sites tell different versions of the story.
-
Regulatory language and commercial language clash.
-
New leadership voice is not reflected beyond Exco.
-
Internal change programmes reuse old messaging.
What This Is
And Is Not
This is:
-
A senior, focused conversation
-
A way to decide whether clarity is the constraint
-
A filter before any deeper work
This is not:
-
A discovery workshop
-
A free consulting session
-
A sales pitch
Practical
Notes
-
Duration: 20 minutes
-
Fee: none
-
Obligation: none
If there's a fit, we discuss a Narrative Sprint.
If not, you leave with clarity.