About
Senior Narrative Expert for Moments That Matter
I work with leadership teams in complex B2B organisations when the story counts more than usual.
That's typically during periods of growth, change, scrutiny, or pressure, when the business struggles to explain itself clearly across board discussions, sales conversations, campaigns, and internal comms.
I help fix that.
“When sales and marketing use the same language, confidence and win rates improve on forecast deals (49.0%)”
I work directly with CEOs, CMOs, and senior commercial leaders to clarify what the organisation must be known for, and to lock the language that needs to hold across:
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Board and Exco communication
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Sales and go-to-market messaging
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Brand, campaign and content direction
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Priority customer-facing and internal materials
The outcome is a clear, defensible narrative that leadership can stand behind, marketing can execute cleanly, and sales can use consistently.
Where This Approach
Came From
Over many years, I saw the same pattern repeat.
Smart teams working hard. Briefs getting longer. Language becoming inflated. Messaging sounding impressive in meetings while landing weakly in market.
The result was predictable: increased uncertainty, more rewrites, slower approvals, inconsistent selling, and campaigns that struggled to build momentum.
Creative Clarity came from doing the opposite: cutting back to what matters, finding the differentiator, framing it for the real audience, and using plain, memorable language that holds up under pressure.
Clarity requires rigorous discipline and strategic insight.
It results in operational advantage.
Who I Work With
I work with decision-makers when narrative clarity has a direct effect on outcomes.
That includes:
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CEOs and Exco teams who need a story that holds up in board, investor, and high-stakes stakeholder settings.
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CMOs and marketing leaders who need a narrative that drives sharper briefs, faster approvals, and more consistent execution across teams and agencies.
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Commercial and sales leaders who need language that is easy to use in meetings, RFPs, and partner conversations.
Clients rely on me because I:
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See quickly where the story breaks down and why it's happening
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Cut through competing viewpoints to establish shared clarity
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Turn complex offers into language teams and buyers can repeat and trust
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Reduce approval loops by tightening the story and the wording in first draft
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Help marketing and agencies execute without diluting the core message
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Work hands-on, with no handovers to juniors