Tactical Offering:
A new Brand Book and fresh high-stakes assets
The Narrative Sprint is three weeks to a clear commercial story your board, buyers, and teams can stand behind.
When the stakes are high and the story is unclear, businesses lose time, confidence, and momentum. Messaging weakens, decisions stall, sales and marketing explain the same value in different ways.
The Narrative Sprint gives you one clear reference story. The right words, pressure-tested, so leadership, marketing, and sales are all working from the same page.
What You Get
Leadership Narrative
A clear, defensible story of what the business does, and why it matters to your customers. Built to stand up in board, investor, and senior decision-maker conversations.
Sales & Marketing Narrative
A focused explanation of the offer, How it is different, and how it should be described consistently across sales conversations, campaigns, and priority materials.
Brand Narrative Playbook
A practical internal reference guide that explains:
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The core story and why it works
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The language to use and avoid
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Example headlines and phrasing
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How the story should show up across channel
Starts with a 20-minute no-fee, no-obligations Decision Call.
“High performing communications deliver about 80% on time, on budget and to goal — and risk 14x less money than low performers.”
How the Sprint Runs
Week 1:
Research & Diagnosis
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Review key materials that drive decisions
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Interview senior leaders
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Review competitors and market context
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Identify where the story breaks down and what decisions need to be made
Week Two:
Narrative Definition
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Define the core story and positioning
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Clarify value, proof points, and focus
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Draft leadership, sales, and brand narrative resources
Week Three:
Review & Testing
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Test the story against likely board, investor, and customer questions
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Refine language until it holds up
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Finalise the Narrative Playbook
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Agree next steps
