Strategic Offering:
Ongoing narrative guardianship
Brand Story Stewardship is senior narrative oversight to keep your story clear when the stakes are high.
As organisations grow, the brand story starts to drift.
Teams explain things differently. Regions adapt language under pressure. Agencies deliver work that sounds fine, but pulls in different directions.
The result is slower approvals, more rewrites, and less confidence in high-stakes moments.
Stewardship keeps the story steady so decisions move faster and work holds first time.
When Stewardship is Useful
This work is designed for moments where wording really matters:
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Pre-board and pre-investor materials
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Major launches and announcements
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RFPs and priority sales pitches
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High-visibility website or campaign updates
It is not content production.
It is senior narrative judgement at the moments that count.
What You Get
Senior reviews and rewrites
A calm, experienced pass on high-stakes materials before they go live. Edits are focused and surgical, with tracked changes, so wording holds up and approvals move on first draft.
A single reference story
One actively maintained core narrative with approved language. Leaders, marketing, and sales quote it rather than rephrase it.
Clear guidance for teams and partners
Short, plain-English notes for specific situations or regions: what to say, what to avoid, and why it matters now.
“Aligned teams and consistent brand language report 2.4× higher revenue growth and 2× higher profit growth.”
How Stewardship Works
How Stewardship Works
01
We agree the decision moments that matter most
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I review and refine wording inside agreed windows, typically 48–72 hours before use
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Language is tightened only where confidence is at risk
04
The reference story is updated as strategy or conditions change
If the underlying story is unstable, we pause and run a Narrative Sprint before continuing.
Working With Your Agency
The story and the telling
I protect the story.
Your agency executes it.
I define and maintain the core narrative and the exact wording that needs to stay consistent. Agencies use that as the foundation for campaigns, PR, content, and internal communications.
No duplication. No blurred roles.
Less rework. Faster approvals. A clearer outcome.
Commercial Terms
Stewardship is a monthly retainer providing senior access and narrative oversight.
Typical investment: R40k–R45k per month
Final pricing depends on complexity, footprint, and the frequency of review windows.
Clients choose Stewardship because:
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Drift costs time and money
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High-stakes materials need experienced judgement
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One clear story saves hours of rework across teams and agencies