6 Easy Ways to Fail at Marketing Anything

There’s a lot of talk about the 3-second attention span, but we can persuade few people to make a significant change, or even a simple a purchase, in that time. Great content resonates with an audience and will buy more time and attention.

Here’s how great copywriters help you do that:

1. A compelling headline that promises a benefit, solves a problem, or satisfies a desire.

2. Clear messaging that talks directly and personally to a human being.

3. Useful, shareable information in a user-friendly structure.

4. One unique truth that differentiates the brand or product or promise.

5. A simple call-to-action that leads to an easy next step.

6. Great design that enhances the communication experience, without obscuring the message.

If you’re still reading, you just proved the point. If we lost you along the way ... have fun on Tik Tok.

Let me know if this resonates with you?

Nick

P.S. If you feel your communications could use some Creative Clarity, contact me at nick@creativeclarity.co.za or 082 887 1413. I'll give you at least 30 seconds to state your case.