Welcome to Creative Clarity Communications
Access multimedia writing services from an internationally awarded professional
Real people don’t read marketing communications; they read what interests them. Sometimes that’s a marketing communication.
My job is to help you create content people want to read, videos they want to watch and engagements they want to experience.
Expect More Communications Impact For Less Upfront Input
I relish the challenge of simplifying the complex and making the mundane memorable
I’ve worked on some of the biggest brands while leading the creative departments of some of the best multimedia and experiential internal communications agencies.
I’ve included examples to give a sense of what I can do and show the kind of company you’ll be in if you bring me in to help with your communication needs.
Clearly Communicate Anything to Anyone in Any Medium
Get the benefits of diverse industry and media experience, harnessed by a unique creative methodology
I've written a book, lots of plays, loads of TV and radio programmes, plenty of ads, tons of corporate videos, stacks of executive speeches and a truckload of internal communications and B2B marketing campaigns to help develop my unique, creative clarity methodology.
Free Up More Time to Add Value Where You Matter Most
Leverage creative leadership and strategic insights to develop better briefs leading to improved outputs
As well as close friends and family, lots of real people have paid to see my plays and read my work in the UK, SA and worldwide.
The upside for my clients is I can quickly grasp even the loosest brief, develop a uniquely creative strategy for the most effective communication, and write in a style and tone that respects and resonates with an intended audience.
Services Offered
Copywriting
Perhaps you've got a product or service you want to punt, a viewpoint you're burning to share, or maybe you need to build a bond with your audience and inspire a change. With my extensive experience in delivering similar results for previous clients, I’m well-equipped to meet your diverse marketing and communication needs effectively. Let's start with 'why' and build our way up to ‘who’, ‘what’, ‘where’ and ‘how’ to make it remarkable.
Website Content
Websites are about more than just what you say. Understanding the 'how', 'where', and 'why' people interact with your site is crucial. People read more on their phones than on computer screens, and there’s a big difference between web copy and web content. I can help ensure your website is a launch platform for a journey of engagement that resonates with every visitor.
Social Media
Whether it's blogs, newsletters, or posts on Facebook, Twitter, or Instagram, your content is only king if it sparks vibrant conversations. You can bring a unique spin to your social media campaigns by applying the story structure of sitcoms or the engaging drama of soap operas. It's about creating content that inspires a dialogue, a connection, a story that resonates.
Marketing Strategy
Every cohesive and consistent brand experience is rooted in a clear and coherent marketing strategy. In this unpredictable business climate, a robust strategy is your compass. It's about weathering storms, being agile, aligning seamlessly with your future goals, and creating a strategy that everyone, from your team to your customers, can embrace and champion. Building a strategy from the ground up and steering it to success? I can help. With decades of experience in marketing strategy, I've learned what it takes to make an impact in the short, medium, and long term.
Marketing and PR
The power of public relations and media strategy is to tell a story that creates a dialogue that resonates and endures. It's about diving deep into what makes your story unique. Consider me an extension of your team, a strategic partner who's invested in your success. Whether managing crisis communications, orchestrating impactful media campaigns, or consulting on brand positioning, I can help craft a PR and media strategy that’s not just effective but also authentic.
Brand Strategy
The process of creating and refining the core messages and strategies that define a brand's identity and positioning in the market. Let's break it down:
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Writing: Turning initial ideas and strategies into written content, clearly articulating the brand's values, mission, vision, and unique selling propositions.
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Developing: Expanding and refining initial content, possibly involving research and analysis, to ensure alignment with business goals and market needs.
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Crafting: Fine-tuning language, tone, and presentation to communicate the brand message and appeal to the intended audience.
Brand Storytelling
As an internationally awarded author, screenwriter, and playwright, I’m fascinated by the human impact of storytelling and its incredible benefits for B2B marketing and communications, both internal and external. Fundamentally, it's about weaving narratives that not only engage but also resonate on a deeper level. I can bring that magic to your brand, whether scripting compelling videos and commercials or consulting on infusing storytelling into the fabric of your brand.
Concept Development
New Media | TV | Press | Radio
Having led the creative departments of three major agencies in South Africa, my experience spans a diverse range of creative and strategic roles. This includes responding to and developing briefs with a keen understanding of client needs and market dynamics. My expertise in crafting strategies is not just about creating plans but about weaving narratives that connect deeply with the audience.
Presentations
I specialise in developing concept proposals that are innovative but also practical, ensuring ideas can be transformed into effective campaigns. My presentations are crafted to captivate and persuade, whether I'm addressing a boardroom of executives or a team of creatives.
Moreover, I have a proven track record of producing creative content that resonates across various media platforms – from digital to traditional print. This versatility allows me to adapt to different project needs, whether it involves leading a project from inception or jumping in at any stage to add value.
Awards
Prism Silver Award: Kumba Tswelelopele Day multimedia event
Association for Marketing & Advertising: MTN Ethics Campaign
The Ethics Institute: MTN Ethics Campaign
SA TV & Film Association: Best Children's TV Show "Takalani Sesame"
World Fringe Festival: Pick of the Fringe
Loerie Silver: Barclays/ABSA Africa Roadshow
Loerie Bronze: MINI Convertible Launch
Loerie Silver: Nando's Conference
YoungMinds Book of the Year: Thirty Years in a Turtleneck Sweater
WorldMedia Festival: Takalani Sesame
That’s Enough of Me Talking About Me
See what some seriously smart people have said about me
Philip Pullman, Author
"What impressed me was the vividness of recall and the emotional honesty of Nick’s story. There was a generosity and freshness of spirit that I found very appealing."
Mark Steinhobel - Chairman, VWV Group
"Nick's greatest strength is his ability to quickly dissect complex briefs and prioritise issues, delivering structured and effective written solutions. A true asset in any campaign."
Stan Joseph - CEO at Ochre Media
"As Head Writer for our award-winning children's series, Nick blends wit and messaging seamlessly. He's not just a talented writer but an excellent leader."
Philippa Hudson-Bennet - Managing Director, Just Begin
"Nick is not just a creative powerhouse; he's a strategic genius. He takes client briefs and elevates them to a level that impresses even the clients themselves."
Eoin Welsh - Executive Creative Director
"Nick's diverse experience as a playwright, scriptwriter, and author adds an extra layer of creativity to his work."
Terri Brown - Owner, Strategist at The Logical Truth
"Nick’s ability to translate strategy into brilliant creative ideas sets him apart. He's the real deal."
Clients and Brands I've Worked On
How We Work
1. You send a brief or talk and I listen and ask questions and we gain clarity on what's required.
2. I do my research or interviews and come up with a strategy, proposal or first draft.
3. You love it. Or you want minor changes — of which I do two new drafts at no cost to you.
4. You get result. We do more great work together and your working world becomes a better place.
